Oysho has left the city behind and is heading to white sand and turquoise sea destinations, opting for wilder, bolder designs that are totally one with nature in its beachwear collection.

Estonian model Karmen Pedaru is the face behind the collection, which was created to portray a daring, self-confident woman who is eager to get away from it all this summer and rediscover herself on a rocky beach with dark-toned sand.

Featuring garments inspired by the Mediterranean in a host of prints and nautical tones, Oysho’s latest designs include a choice of maxi dresses, swimsuits and bikinis teamed with all the accessories one could wish for: bracelets, sarong towels and straw baskets are some of this summer’s must-haves.

Shot on the island of Fuerteventura in the Canary Islands, Oysho’s Savage Solitude spring/summer 2014 campaign closes with stunning black and white images that portray an amazing, timeless atmosphere.

The campaign reflects a wide variety of tones and hues and a photo shoot that starts with a chilly sunrise on a rugged cliff and ends in a balmy evening with stunning views of the setting sun.

Oysho has taken on the challenge of depicting a far more real, updated and adult woman in a setting that fully reflects the tone of this campaign. Never before have setting and collection been so in tune, reflecting a sense of simplicity and functionality that are the hallmarks of this brand: hair worn loose and flowing and a dress that looks and feels fabulous, teamed with a pefect-fitting bikini that is perfect for wearing anywhere, anytime this summer.

View the spring/summer 2014 beachwear and swimwear collection at Oysho, Level -1, The Point, Tigné.

www.oysho.com