Absolut has always pushed the boundaries of contemporary culture through creative collaborations, historically with artists like Andy Warhol, Louise Bourgeois and Damien Hirst and, more recently, Spike Jonze, Ellen von Unwerth and Swedish House Mafia.
The company has adopted a new Transform Today ethos, which aims to inspire artistic transformation around the world and connect global audiences through art.
For this purpose, the Absolut is collaborating with French multi-artist and musician Woodkid, American digital media artist Aaron Koblin, French haute couture designer Yiqing Yin and Brazilian graphic novel artist Rafael Grampá on a creative campaign.
Videos presenting Woodkid’s, Koblin’s, Yin’s and Grampá’s thoughts on transformation can be found at www.absolut.com or on You Tube at www.youtube.com/absolut.
Absolut is marketed and distributed in Malta by Farsons Beverage Imports Ltd.