Singer Ira Losco has been chosen to be the face of Ipanema’s vibrant summer range. Brand representative Carvel Malta chose Eurosport to be its exclusive distributor.
“From my first meeting with the international team, I knew I would fall in love with this brand,” the singer said.
Ipanema, whose global ambassador is Brazilian model Gisele Bundchen, is an eco-friendly Brazilian flip-flop brand.
“Our brand represents innovation and creativity, hence the Always New slogan. Ira is the perfect ambassador because she values her individuality and is constantly looking for new styles to incorporate in her music and image,” a spokesman for Ipanema said.
“With Eurosport and Ira on board, we’re looking forward to the new season,” said Carvel Malta director Branko Radojevic.
Eurosport managing director Christina Peresso said: “The range of footwear we received is lively, vibrant and comfortable.
“This island is a fantastic place to market the brand. We’re sure local and tourists alike will love them as much as we do.”
To celebrate the arrival of the summer footwear range, Eurosport is giving away two pairs of flip-flops a week.
Customers are invited to like the Eurosport Malta Facebook page and share Ira Losco’s picture. Ipanema’s summer footwear is available at Eurosport Malta and other leading outlets. For more information, visit www.eurosport.com/ipanema or www.facebook.com/eurosportmalta.