The new Prevage Anti-Aging + Intensive Repair Eye Serum by Elizabeth Arden helps reduce signs of skin ageing, especially the look of deep lines and creepiness that affect the delicate eye area.

Scientists have proven that exposure to smoke, pollution and other irritants can accelerate skin aging twice as fast. These types of environmental threats produce free radicals that can cause chronic inflammation at skin’s cellular level. The result is an increase in the appearance of wrinkles and age spots and a breakdown of collagen and elastin.

The new serum combines Elizabeth Arden’s Idebenone technology, a powerful antioxidant, with a blend of Arazine and Thiotaine. The first soothes skin and helps reduce signs of ageing caused by inflammation. Thiotaine complements Idebenone in protecting skin from free radical damage due to environmental assaults.

Elizabeth Arden has also introduced Flawless Finish Correcting and Highlighting Perfector, a lightweight concealer pen that erases signs of fatigue and restores skin to a radiant and rested glow.

The concealer pen masks imperfections from dark circles and shadows to fine lines, blemishes and redness.

Its formula is rich in hydrators, antioxidants and reflective pigments that help correct problematic areas and highlight the contours of the face. The easily blendable formula works with all skin types and is suitable for the delicate skin around the eyes.

Elizabeth Arden is represented by C+M Marketing Ltd. For more information, call 2142 4079/80.

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