Middlesea Insurance and Fundacion Mapfre have launched a second school campaign to promote road safety to pupils aged 11 to 13 years.

The campaign will reach more than 4,300 student in Form 1 and 2 from schools across Malta and Gozo.

Road safety education will be delivered in a fun way through three comical sketches by animation group Generation Green. The scripts get students to learn and understand the importance of crucial road signs, and promote the wearing of proper safety gear, among other things.

“In 2013, 1,582 people were injured in traffic accidents, with 18 fatalities,” said Alfredo Munoz, president and CEO of Middlesea Insurance.

“We believe that educating the younger generation (and tomorrow’s drivers) and making them aware of their responsibilities to others while on the road will also enable us to spread the message to the entire family.”

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