Considering our busy lifestyles, taking five-minute breaks throughout the day is not only needed, it’s recommended.

Nestlé Malta Ltd has found a creative way to help consumers relieve some of their daily stress through a multi-faceted campaign encompassing various interactive marketing initiatives.

Kit Kat ran a series of posters in a bus shelter campaign to help commuters relieve stress while waiting for the bus. It not only recommended they should laugh out loud or count backwards to calm those nerves, but also equipped a number of shelters with pillows to rest against and bubble-wrap to pop.

The company has also prepared 10,000 stress relief kits which will be delivered to a number of companies around the islands. Packed with fun, the stress relief pack contains some bubble-wrap for those really stressful moments, some confetti to make your break more colourful, a booklet with easy and relaxing break ideas, and, of course, a Kit Kat bar.

Kit Kat has also launched a competition on its Kit Kat Malta Facebook page in an effort to encourage people at work, students and friends to photograph their five-minute break for their chance to win a €1,000 voucher from Rocs Travel to a destination of their choice. For more information visit the Facebook page.

The marketing objective of this campaign is humorous, and indeed laughter is a powerful stress-relief medicine in itself.

So go on, take a five-minute break to breathe, laugh, sing... anything that unties those knots in your neck. And remember, have a break, have a Kit Kat!

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