Thirteen tonnes of crisps went up in smoke as firefighters tackled a blaze at a farm building.
Crews were called to the premises at Castle Eden, County Durham, close to the A19. County Durham and Darlington Fire and Rescue Service send two crews from Peterlee, who used jets to tackle the flames.
The crisps were rejects from a nearby Walkers Crisps plant which were destined to be turned into pig feed, firefighter Mick Henderson said.