Lufthansa’s new Premium Economy Class was presented to industry experts at the ITB show in Berlin last week.
The new travel class can be booked from May onwards and will be available from November 2014, initially on the Boeing 747-8. The new seats will gradually be fitted on the entire long-haul fleet within 12 months.
“Our Premium Economy Class will create a completely new travel experience that combines affordability with greater comfort. The seats offer up to 50 per cent more room than Economy Class and will position us in a premium segment within the international competitive environment,” said Lufthansa’s Jens Bischof.
The new product will enable Lufthansa to meet the requirements of many business and private passengers who travel with other airlines in a similar travel class or who fly Economy Class due to travel specifications.
Following the introduction of its new full-flat Business Class, Lufthansa created a much wider gap between Economy and Business Class.
This made room for its new Premium Economy Class, which offers considerably more space and comfort as well as many additional product features, but is closer to Economy Class than Business Class in terms of its average prices.