The new spring/summer 2014 collection by MAX&Co. focuses on identity and the freedom to experiment and play with clothes. It is a mixture of colours and patterns, textures and shapes, details and effects.
The sportswear collection – Sporty Chic – is the protagonist, but its identity has been changed. Rather than a trend or expression of a passing fad, the clothes in this collection almost turn into a lifestyle.
The bomber jacket has been illuminated by metallic highlights and the drawstrings of safari jackets become basic ornaments, while the sweatshirt – a ubiquitous passepartout – has been decorated with oversized gems.
An androgynous appeal pervades every look, maintaining a balance between design and utility. Even the accessories get on this exciting, new mood: ankle boots and sandals in a graphic alternation between black and white and the return of the backpack, the very emblem of practicality.
MAX&Co., located in High Street, Sliema, is open from Monday to Saturday between 9.30am and 7pm.