Following the recent announcement by Smart Technologies Limited of its new official representation of global hotel technology company MICROS in Malta, MICROS is now announcing its Premium Partner Certification of TripConnect, TripAdvisor’s online booking system.

MICROS is the global leader in the development of IT solutions for the hospitality sector. TripConnect is a new and extremely efficient method to book online through TripAdvisor, the largest travel and hospitality portal in the world. Launched in October 2013 by TripAdvisor, TripConnect is a new platform that allows hotels to purchase traffic by bidding to appear alongside online travel agents in TripAdvisor’s hotel price comparison search.

With TripConnect, hotels can post live links with their direct rates and availability in hotel price comparison search results, creating tremendous opportunities to drive TripAdvisor travellers directly to their property’s online bookings page.

TripConnect gives business listings subscribers a powerful new way to engage with conversion-ready travellers and drive traffic from the world’s largest travel site directly to their website’s booking page.

TripConnect empowers you to showcase your rates and availability on your TripAdvisor business profile and in area search results featuring your property. Your TripConnect link will appear alongside links from online travel agents, giving you an incredible opportunity to increase revenues by sending travellers directly to your online booking page.

“To date, over 100 million travellers worldwide have used the services offered by TripAdvisor to book their travels. Therefore, one can easily imagine the enormous opportunities that this new TripConnect platform is about to bring to all those working in the hospitality sector,” said Joe Aquilina, CEO of Smart Technologies, the official local representatives of MICROS’ systems in Malta.

“Through our recently established partnership with MICROS whereby we are representing their services in Malta, we are ideally positioned to assist the local hotel industry with the implementation of this new platform that will hopefully lead them to more commercial activity,” added Mr Aquilina.

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