TBWA\ANG has been appointed as creative strategic agency partner for this year’s Business Leaders Malta (BLM) Conference, Growth+.
This year’s theme, Growth+, revolves around a pharmaceutical concept with the tag line “Essential vitamins to boost your business” appearing throughout the campaign. The agency created this year’s original invite which came in the form of a pill box with humorously instructional pamphlet inside.
Growth+ will focus on both organisational and personal growth to help business leaders maximise potential. The programme, featuring keynote speakers and panel discussions, will tackle innovation, mergers and acquisitions, internationalisation and personal growth.
“We are a strategic creative agency that challenges briefs and helps clients craft better consumer propositions with fantastic creative solutions,” Ivan Filletti, CEO at TBWA\ANG, said.
Business Leaders Malta was founded by Mdina Partnership, Jugs Malta, and Konnekt in 2009. Last year’s BLM conference was attended by over 350 guests.
This year’s event will be held on February 28 at the Radisson Golden Sands Resort.