Creativity isn’t a job but a lifestyle.

A marketing campaign might look good and be attractively designed – however, without a strategy behind it, it will not go far.

At Steves&Co we take great enjoyment in expressing our creativity. Yet, it is marketing research and campaign strategy that make up the foundations at the more celebrated end of the advertising process. That is why we abide by the mantra that your success means our success – we operate in a services industry where our clients rely on our ability to make their brand realise its full potential.

Be it a start-up or an established interna­tional client, our mission is to make the brand grow, within existing or new business channels.

As an agency of strategists, designers, creatives, and digital engineers, Steves&Co. is in the business of connecting people and brands. And to do that effectively, there needs to be a strategy in place.

Extensive market research informs good strategy

Extensive market research informs good strategy and in turn, good strategy informs great campaigns. Whatever the task, our team uses a media-neutral strategy reinforced by consumer analysis so that the budget available delivers maximum value and tangible results.

Before our desire to create compelling design comes our drive to help a client’s business grow. It’s a mutually rewarding relationship.

A deep understanding of a client’s markets and customers is the key to business success. It is a formula that then allows us the freedom to approach creative briefs with originality and purpose, because we have done the hard work when it comes to getting to know a client’s target market, consumer profile, and the service or product they are selling.

A few of the brands we’ve crafted from scratch include Sako Sushi, Econetique and Café Cuba, as well as others like Parparellu in London, Piscopo Gardens and Badass Burgers that we’ve completely rebranded.

The process of creating a campaign always starts with a series of questions.

We ask ourselves: how do we intelligently involve our audience? How do we encourage engagement? And how do we capitalise on new, emerging media?

Over the past few years, and certainly in the past few months, Steves&Co. has established a name in social media and brand-oriented marketing in Malta. Our work with Franks, Wagamama, BMW and Vileda has propelled the team to an unrivalled understanding of the media matrix, from the working parts of the marketing operations to sustaining an engaging dialogue with numerous customers, all with different wants and needs.

Where there is no suitable platform on which to engage the target market, the agency builds one. This can take the form of an online app or game, indeed whatever digital medium will allow a client’s product to interact advantageously with the market.

At Steves&Co we make sure that we have the best team in place to approach any given project, that our technology and resources are at a high standard and that we’re able to pre-empt market movement. We have a saying: creativity isn’t a job, but a lifestyle. The more we adhere to this mantra, the closer we are able to speak to our customers in terms that they can understand and draw inspiration from.

This, combined with consummate market research and an established campaign strategy, is a potent and decisive mix, and in elevating a brand to its full potential we have a platform on which to flex our creative talents.