And what’s more, it really could be right up your street if public reaction to the so-called Beetle Dune is strong enough.

With a body raised by 50mm, 19-inch wheels and a special rear-mounted luggage rack reminiscent of early Beetles, the Dune plays on its dual heritage strands of its earliest predecessor and the fully off-road biased dune buggies built on Beetle chassis.

Under the striking exterior, the Beetle Dune is very much the same as the current production car, with a 207 bhp turbocharged 2.0-litre petrol engine at the front and a six-speed DSG twin-clutch automatic gearbox driving the front wheels.

Slight modifications, like a 29mm wider track and a passenger grab handle in place of the glove box, mark it out from the norm, but Volkswagen is very much mooting the Beetle Dune as a special production model.

If customer and media reaction lives up to the company’s hopes, it could be gracing a driveway near you within the next 12 to 18 months.