Now, a single watch can be transformed infinitely and adapted as much as its owner desires to match clothing, shoes, bags or total look and style.

Swiss watchmaker Uranium Watch, a corporation specialising in the manufacture of innovative watches, invents watch skins and creates an exclusive, innovative customisable concept for watches. Their wristwatches can change looks according to fashion trends, making them awesomely in. The watches are made up of casings, separate straps and in particular U-skins, flexible and interchangeable waterproof skins to create an infinite number of looks. They can even be customised on demand from photos, drawings, designs and more.

With this elegant, functional, sporty, chic, unisex and endlessly transformable collection, Uranium Watch is targeting global markets covering every age group, and is also addressing the needs of promotions and events professionals. Uranium Watch has set an affordable pricing policy for this new, exclusive collection: starting prices are from €59 and the U-skins to change looks are only €5.

The watches are sold through specialised outlets (watch or jewellery stores, clothing or fashion accessory stores) and department stores, where each distributor can define looks adapted to the point of sale. The watches are also sold over the internet on the brand’s official site: http://www.uraniumwatch.com .

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