Absolut Vodka has always experimented with new techniques and gone off the beaten track to develop innovative and artistic products.

After last year’s launch of Absolut Unique, the company strived to find a daring new concept for the next limited edition. The ambition was to capture the soul of Absolut, expressing creativity and quality as its cornerstones.

“Absolut Originality presents our iconic bottle in its most classy form to date,” says Mathias Westphal, global brand director at Absolut. “We took inspiration from traditional Swedish glass craft and made it available to the world. When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind pieces of art.”

We took inspiration from traditional Swedish glass craft

Releasing a drop of cobalt blue into the glass only takes a millisecond. It is added just as the molten glass goes into the mould at 1,100°C. At that temperature, the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle.

“The streak of cobalt forms a sophisticated contrast to the crystal clear glass, and the blue colour makes each bottle unmistakably Absolut. This classy remake celebrates the original thinking that has always been the Absolut creed and pays tribute to the world’s most iconic vodka,” continued Westphal.

A behind-the-scenes film is available at www.absolut.com/absolutoriginality.