This year’s Convergence EMEA 2013 in Barcelona, Spain, was marked by various important product announcements across the Microsoft Dynamics family of products, particularly Dynamics CRM 2013.

Microsoft reinforced its Dynamics CRM 2013 charter of adhering to four fundamental principles: proactivity, productivity, ubiquity and flexibility. The newly-released Microsoft Dynamics CRM 2013 has a new user interface and has been billed as making “business personal by delivering a reimagined user experience, new mobile capabilities including sales applications for Windows 8 tablets and iPads, and embedded social capabilities to keep users connected to the people and resources they need”.

Two iMovo employees, Hadrian Sammut and Darren Mercieca, attended the conference. San Ġwann-based iMovo provides customer relationship management and business intelligence solutions.

A few days after the international launch, another local company, Exigy, organised a business breakfast in collaboration with Microsoft to demonstrate the new version of Dynamics CRM 2013. The event brought together sales and marketing directors, relationship managers and general managers who wanted to identify new ways to provide differentiated and more compelling customer interactions.

“The new, reimagined Microsoft Dynamics CRM 2013 offers massive potential for companies to match, nurture and engage with their customers,” François Grech, executive director at Exigy, said.

“We have enabled our customers to establish processes that positively impact their win rates.”