Ballantine’s, the No. 2 Scotch whisky in the world, has unveiled two new contemporary limited-edition designs for its Ballantine’s Finest gift packs, both of which are available in Malta.
The zip pack is expected to appeal to younger whisky drinkers, thanks to its contemporary design and novel form, using high-density nylon material for a premium feel.
Designed to be an evolution of the new, understated gift tin unveiled in 2012, the 2013 version uses a ribbon design to evoke the association with gifting and a wrap-around feature that also mirrors the back of the tin. Lined up, the design is guaranteed to create a strong merchandising display feature.
Ballantine’s is imported by the Farsons Group.