The new Primo Emporio store on Level 1 at Bay Street, which is now open.The new Primo Emporio store on Level 1 at Bay Street, which is now open.

Primo Emporio, a luxury Italian menswear fashion outlet, is now open on Level 1 at Bay Street, St Julian’s.

A franchise of a family-run business with its headquarters in Naples, Italy, Primo Emporio has stores worldwide.

The fashion store opened showcasing its autumn/winter collection, which will appeal to a wide audience, from teenagers upwards, with fashion that really focuses on distinctive style, with instinct and passion. There is a selection of casual and formal wear and the store boasts a wide range of accessories, from socks and underwear to bags, briefcases and a well put together range of footwear.

The ambience of each Primo Emporio outlet is carefully created and the Bay Street store in no exception, with a stylish interior that is elegant, spacious and manly, combining black and grey and the use of wood, with brass and leather fixtures and fittings.

“Primo Emporio has a history of style, creativity, research and passion that dates back to the 1980s,” Primo Emporio owner Jevon Gatt said.

Visit Primo Emporio at Bay Street, which is open seven days a week from 10am to 10pm.

For more information on the Primo Emporio product range, visit www.primoemporio.it/.

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