Movember may not have caught on in Malta as quickly as it has around the world, but this year Cisk is bringing the campaign home in a big way.

The international campaign originated in Australia, where men grow moustaches throughout the month of November.

The aim is to raise awareness about men’s health, namely testicular cancer, prostate cancer and mental illness.

The moustaches are intended to spark conversations and encourage the Mo Bros (as they are called) to start talking about the importance of keeping healthy, spotting changes in their bodies and being courageous enough to speak up when something is wrong.

Participants can also raise funds for cancer charities but the main priority is to get people talking about this sensitive topic in a more light-hearted way than usual.

“This is all about raising awareness and breaking the taboo still associated with men getting cancer,” said Marco Debono, brand executive for Cisk. “October is dedicated to breast cancer, which has helped raise awareness among women to get checked and spot cancer in its earliest stages when the survival rates are much higher. Movember aims to do the same thing, turning ordinary men into walking billboards to raise awareness about their health.”

To be part of this campaign, Cisk has printed thousands of moustache stickers, which will be distributed around the country.

“We want to get everyone involved so that all Malta will get talking about Movember and the reasons behind it,” said Mr Debono.

People are instructed to maximise the exposure of their moustaches by posting a photo on Facebook and tagging #ciskmovember to enable a public photo stream.

If you are interested in getting a Movember moustache sticker for yourself, your workplace or your organisation, write to Cisk on its Facebook page at www.facebook.com/cisk.

www.movember.com