A fall in business confidence in fast-growing economies has reduced the gap with mature markets as efficiency becomes the key driver to remaining competitive without compromising on growth, finds latest Regus survey.
Research reveals that firms will prioritise cost-cutting measures, from talent retention to flexible workspace, to gain maximum advantage from existing assets and expand fast and flexibly.
The latest Regus Business Confidence Index (BCI) survey of more than 20,000 senior executives across 95 countries found that while confidence levels have risen by five points to 109 in mature economies, there has been a drop of nine points to 117 in emerging countries. Globally, the Regus BCI now stands at 113 points, down one point from April 2013.
The report also indicated that businesses will focus on cost-effective service provisions over the next 12 months to optimise business processes and gain maximum advantage from existing assets without compromising on expansion plans.
Commenting on the research, Regus CEO Mark Dixon said: “While mature economies are showing confidence gains as their economic outlook turns positive, the emerging world is slowing the pace of growth as businesses aim to become increasingly efficient to promote productivity. Our research also shows that utilising flexible workspaces can have a significant impact on the bottom line, encouraging sustainable growth.”
Other BCI findings
Companies reporting revenue and profit growth remain unchanged since April 2013, with 49 per cent of businesses reporting revenue growth and 39 per cent reporting rising profits.
The top four efficiency outcomes are:
• Cost-effective services providers (53%)
• Higher return on investment on marketing and advertising (41%)
• Improved staff retention (36%)
• Less fixed office workspace (34%).