Air Malta has launched an extensive advertising campaign in key markets to entice travel to Malta in shoulder months.
The campaign, with the tagline ‘Summer lasts longer in Malta’, is running in Germany, France, Italy, Turkey, Czech Republic and Russia over the next weeks.
It is being featured on Facebook, Google advertisements and on important traditional print titles such as Le Parisien in France and Corriere.
Air Malta’s Chief Commercial Officer Philip Saunders said: “We are registering encouraging results this summer. With this campaign we are aiming to continue this momentum and play a leading role in Malta’s tourism success story.”