Local ICT solutions development company Seasus is yet again expanding its corporate social responsibility portfolio by becoming the social media managers of the National Blood Transfusion Service (NBTS) in Malta.
Alison Bone Casha, business development manager at Seasus and a regular blood donor, inspired this project.
The company has created an official online presence on Facebook which the organisation was missing out on, and it now manages it on a daily basis with the help of NBTS staff.
In a matter of a few weeks, the page has attracted over 1,000 “likes” with regular content, photography and event updating.
To celebrate World Blood Donor Day in Malta on Friday June 14 Seasus inaugurated a custom app for NBTS Malta on Facebook – a Blood Donor Registration area – to help the organisation collect new data for upcoming blood calls.
The app, which can be accessed by anyone liking the NBTS Malta page, comes as an online form within a personalised design.
By registering their details, users accept to be contacted by NBTS Malta during blood calls, even if they do not know their own blood type, or have never donated blood.
“This is just another way of bringing us more donors, not just by those who donate blood regularly, but also supporters of the organisation, who although cannot donate blood for a number of reasons, may give their support by sharing the app with their friends and therefore attract new potential donors,” explained Ms Bone Casha.
“I have the blood donation cause at heart because it is a gift of life, and Seasus could not refuse to take on this project as part of its CSR strategy. After L-Istrina, RTK4Charity and Mission Fund, NBTS will definitely be part of us for a very long time ahead with yet more innovations to help such a generous organisation.”
To visit the official Facebook page of National Blood Transfusion Service-Malta, go to https://www.facebook.com/bloodmalta .