Almost like clockwork, every decade we are presented with a dramatic shift in technology that changes not only the technology industry but also the way business and consumers work. Different waves of technological advances have brought about new challenges, but also new opportunities for innovation.

The latest technology shift to dominate the business world is that related to the Cloud: applications and technology platforms that can be delivered over the internet to allow organisations to run their business more efficiently without the typical costs and issues associated with owning, maintaining and upgrading hardware and software. But what’s in the Cloud for sales and marketing teams?

This is exactly the question that will be addressed in a seminar organised by BMIT and their CRM providers, iMovo, in collaboration with the Microsoft Innovation Centre. Themed ‘Using the Cloud to Power Your Sales and Marketing’, the morning event will be held at the newly inaugurated Microsoft Innovation Centre at SkyParks Business Centre in Luqa on June 26.

The event will feature a number of key experts in the areas of customer relationship management and cloud computing as well as a local success story, eCabs, a company that has successfully harnessed the power of the Cloud to obtain operational efficiency and total customer focus.

The event is targeted at sales and marketing professionals, business development managers, change managers and IT professionals.

More information about the event as well as registration details are available at www.bmit.com.mt/crmevent.