Phoenicia launches new web portal

Phoenicia Hotel has launched a totally redesigned and functionally improved website with substantial new features for both visitors and locals alike.

Local web developer ICON were entrusted with the revamp of this luxury landmark property’s web portal. ICON’s Christine Falzon, a hospitality and digital industry veteran, explained that with an ever-increasing number of people surfing the web with tablet devices and smartphones, a responsive website was an important factor when it came to receiving more traffic and more reservations.

The revamped website has better levels of social media integration consistent with the hotel’s core guest profile. It also offers an extension of the hotel’s corporate social responsibility programme to promote Valletta and support the cultural calendar across the Maltese islands, with the What’s On section containing an updated list of events and happenings in Valletta with tips on how to access these.

General Manager Charles Azzopardi expects to see Phoenicia increase its market share of direct web-channel sales: “While we are rolling out more multi-lingual elements, we also expect to see an increase in activity from specific target markets in calendar periods that work better for our type of boutique property. Our successfully redesigned website reflects the ethos of Phoenicia’s brand, the professional courtesy and forward-thinking attitude that has kept us at the forefront of the hospitality industry in Malta for 70 years – all within a contemporary, user-friendly interface that clients have given us excellent feedback on. “Our new site is a sleek portal, so the user’s experience extends beyond the hotel to our larger community, visitors can instantly get a sense of who we are, while checking out all the great things they can expect during a stay. The new website supports our rejuvenated brand platform created by Ogilvy, and will help us to grow our online business channel.

For further information visit www.phoeniciamalta.com.