What makes publicity

A 15-foot billboard has been erected at Luxol football ground. I am referring to Vodafone’s No Bulls**t advert.

It is quite obvious what it is supposed to say. Although we cannot protect our children from the language they hear, we need to at least point out to them them what is wrong.

I would not consider such a word to be either fun or hip. If this was the best the person who devised this marketing campaign could do then I feel the person needs to be educated.

Vodafone is an influential company that promotes and sponsors a lot of different events, some of which are child friendly.

I would really like to hear Vodafone’s thoughts on how they think this is a great way of marketing. Or, perhaps, bearing in mind recent adverts, the aim is to stir controversy. Some may argue that there’s no such thing as bad publicity once the adverts manage to attract attention. In that case, I say shame on you.