Bundesliga chief Seifert wants UEFA to spread its wealth
Clubs such as Liverpool will struggle to ever win their national league again unless UEFA changes how it distributes the huge financial benefits of the competition, the head of the Bundesliga has claimed. Two German clubs – Bayern Munich and Borussia...
Clubs such as Liverpool will struggle to ever win their national league again unless UEFA changes how it distributes the huge financial benefits of the competition, the head of the Bundesliga has claimed.
Two German clubs – Bayern Munich and Borussia Dortmund – are contesting the Champions League final on Saturday but Christian Seifert, the Bundesliga chief executive, believes that UEFA need to spread the rewards more broadly.
Seifert fears that those financial rewards will continue to grow and go straight to the top clubs and further distort national competitions.
He told reporters in London: “Money coming out of the Champions League is an enormous influence – in Germany it is double the money from the national media contract.
“I think UEFA need to think again how they distribute the money from the Champions League and Europa League because each country needs an attractive national competition and not just two teams dominating.
“Without a doubt it has an impact. If the money of the Champions League gets more and more and gap gets bigger and bigger then of course it’s probably not the best thing for national competition.
“When I grew up one of the greatest teams was Liverpool. I’m not sure if they have the chance ever to win the Premier League again.
“Because they have to compete with clubs with more financial opportunities like Man. City and Chelsea plus money that comes from the Champions League. It’s something you have to have in mind when you want to have a certain balance in between the league.”
The German top flight is viewed by many as a model league.
Attendances are booming and German clubs are held up as an example of how safe standing areas can work, and a Champions League winner this season is assured.