Melita recently supported the Malta eBusiness seminar organised by CSB Group in collaboration with the Malta Institute of Management. The aim of the seminar, entitled ‘Ecommerce – The way forward, Opportunities and Implications’, was to explore the benefits and challenges of ebusiness.

Addressing the seminar on behalf of Melita Business, corporate services manager Antoine Sciberras said that a good starting point for those seeking to move their business online is to understand that an online business runs on principles very similar to the traditional bricks-and-mortar retail business.

“First and foremost you want to make sure that your ‘shop’ is as close as possible to your customers. A business owner also wants to ensure that his outlets can handle the traffic, especially when very busy, without affecting the customer experience.” During his presentation Mr Sciberras guided the audience through the basic steps that a business goes through when moving or expanding to the online world.

He stressed the importance of ensuring that business owners should not look only at the aesthetics but also the infrastructure used to ensure that customers can access information quickly and in a safe way.