How does owning your own, personalised Coca-Cola bottle sound? If it sounds like fun, then you will love General Soft Drinks’ latest campaign, Share a Coca-Cola.
The campaign gives consumers the opportunity to enjoy one of the most popular soft drinks in a more creative manner, with the iconic Coca-Cola logo substituted with your own choice of name on the bottle.
The campaign was officially launched at the Excelsior Hotel, Floriana, where the first personalised bottles were shared with members of the media.
Share a Coca-Cola will be running throughout this summer, with the Coca-Cola logo on Coca-Cola and Coca-Cola Zero bottles expected to give way to first names, nicknames and terms of affection.
In Malta, a total of 126 names were chosen, representing a cross-section of the most popular Maltese names. Thousands of unique Share a Coca-Cola named bottles have been prepared, including nicknames such as VIP and Gorgeous. Bottles are also available in a ‘Friend’, ‘Handsome’ or ‘Star’ packaging.
The Maltese and European Share a Coca-Cola campaign was inspired by a similar campaign incorporating names on bottles in Australia during 2011, which was a huge success with consumers. The campaign was devised to encourage consumers to enjoy a Coca-Cola moment with friends, family members and those they have yet to meet.
The full list of the first names and nicknames available on the Maltese market may be viewed on www.shareacocacola.com.mt.
Those who do not find their names on the list will have the opportunity to order a personalised Share a Coca-Cola bottle through the MyCoke Malta Facebook page. Consumers will also be able to use the campaign website to create and personalise their own virtual cans to send to Facebook friends, as well as browsing and uploading content and finding out about Coca-Cola events happening near them.
Maria Micallef, general manager of The General Soft Drinks Co. Ltd, commented: “Summer is about meeting new friends and starting adventures. We anticipate that the Share a Coca-Cola campaign will put Coca-Cola right at the heart of the Maltese Summer experience. This campaign will provide fun photo/video opportunities ready for sharing on the social media, as well as a talking point celebrating existing friendships and offering the potential to start new ones.”
The Share a Coca-Cola range of bottles will be available in-store alongside the traditionally-packaged Coca-Cola and Coca-Cola Zero bottles.
www.shareacocacola.com.mt