70% of customers prefer healthy tills

Lidl UK has doubled the number of healthy tills in stores nationwide to 1,200 after 70 per cent of the 1,294 customers surveyed said they preferred to use a healthy till for their family food shop.

Lidl introduced the tills, which replace ‘treat’ items such as chocolate with products of a higher nutritional value such as multivitamin juice and fresh fruit, to its 600 stores in January 2013 as part of a healthy initiative to promote fresh fruit and vegetables to customers.

Since the trial began, Lidl has found that the turnover of the healthy tills has been 100 per cent higher than that of the standard tills as customers have responded extremely positively to their arrival in store.

The second healthy till per store will be trialled until the end of August at which point one of the tills will be taken over to display festive food products, with one till remaining as the healthy till right up to Christmas.