iMovo, a customer relationship management and business intelligence company, has partnered Click Dimensions, a market leader in the marketing automation arena.
Click Dimensions empowers organisations to discover who is interested in their products, quantify the level of interest and take appropriate action. This is done through the powerful campaign management, e-mail marketing and website integration with a company’s CRM system, allowing it to track and identify visitors to the company website and identifying services or products of interest.
Built into Microsoft Dynamics CRM, Click Dimensions allows marketers to generate, nurture and qualify high quality leads while providing sales teams with the capability to prioritise the best leads and opportunities, facilitating funnel measurement and reporting for management.
Click Dimensions senior partner account manager for the EMEA Lisa Patrick said iMovo is a leading company in the CRM arena in Malta “and share our same commitment to marketing automation, so we are delighted to count them as a partner and to begin delivering solutions to their customers.”
iMovo see this partnership as a natural step in their mission to be the thought leader for organisations that want to build profitable and long-term relationships with their clients, the company said.
“From our experience working in the customer relationship management sphere, we realised that while many companies would be aware of the need and benefits of automating their sales and marketing efforts, the way forward in implementing this was not so clear,” iMovo managing director Pierre Mallia explained.
“Click Dimensions was a natural choice for us. Having the right tools to reach prospects and customers and understand what interests them enabled our internal sales and marketing functions to benefit first-hand. We are looking forward to work with Maltese companies that are interested in leveraging the same benefits.”