Le Méridien St Julian’s Hotel and Spa recently joined millions worldwide in turning off lights for Earth Hour 2013 to illuminate a powerful message about environmental awareness and action.

Created by the World Wildlife Fund, Earth Hour is the largest movement for the planet in human history, spanning 7,000 cities and 152 countries, with a digital reach of 200 million.

This year’s theme was Uniting People to Protect the Planet. With this in mind, Le Méridien St Julian’s activated a range of energy-saving measures.

Management turned off the exterior lighting and all non-essential interior lights. They used candlelight in appropriate public areas, such as the hotel’s lobby and the KuDéTa Lounge. In-house guests, patrons and members of the media also attended an informal stand-up reception in the hotel’s lobby, where they were treated to a welcome drink, wearing Earth Hour colours.

The start of Earth Hour was marked by a theatre performance by Andy Smith.

The hotel also partnered up with GX-1, the first club to launch Les Mills fitness classes in Malta, whereby Anita Mullen, owner of GX-1, organised a VIP Bodybalance outdoor class on the terrace of the hotel’s lobby.

The outdoor candlelit class was a tremendous success. GX-1 holds a varied weekly schedule of effective workouts by certified Les Mills instructors at the hotel’s fitness centre (www.gx-1.eu).

“It’s a privilege to support such a powerful movement with such a simple gesture,” said the hotel’s general manager Franco Vella.

“Earth Hour also reflects a philosophy we try to practise all the year round, which is that each of our small steps together can make a big difference.”

Starwood’s Global Citizenship philosophy reflects the same dedication to sustainability among its 171,000 associates worldwide. In 2012, more than 650 hotels participated in Earth Hour in various ways.

This year marked Starwood’s fifth annual participation in Earth Hour, making it one of the largest worldwide companies to make a pronounced global statement with a voluntary hour of darkness.

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