Ice-Watch brand enters BMW collaboration

The Ice-Watch brand is entering into a partnership, combining sport, design and passion with German carmaker BMW. A new collection of watches is to be unveiled in May, while Ice-Watch will be supporting BMW Motorsport at the Deutsche Tourenwagen...

The Ice-Watch brand is entering into a partnership, combining sport, design and passion with German carmaker BMW.

A new collection of watches is to be unveiled in May, while Ice-Watch will be supporting BMW Motorsport at the Deutsche Tourenwagen Masters (DTM), the internationally renowned touring car series.

The new watch collection, inspired by BMW Motorsport graphics, will feature sporty and chic creations.

The exciting watches will be available in classic or chrono versions and will come in various sizes and colour combinations.

The Ice-Watch colours will, among other marketing stints, be displayed on the Ice-Watch BMW M3 DTM taking part in this competition, covering 10 rounds between May 5 and October 20. Young German racing driver Marco Wittmann will be at the wheel.

Ice-Watch collections are available at the Ice-Watch store in Sliema as well as at Hebe outlets in Valletta and St Julian’s.

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