People and Co Ltd, supplier of statistics, data mining, data collection and text analysis solutions, recently held a seminar at Smart City to demonstrate how these technologies can be used to capture people’s attitudes, predict outcomes of future customer interactions, and act on insights by embedding analytics into processes.

The company has been a longstanding business partner for IBM-SPSS. These solutions address interconnected business objectives by focusing on the convergence of analytics, IT architecture and business process. Commercial, government and academic customers worldwide rely on IBM technology as a competitive advantage in attracting, retaining and growing customers, while reducing fraud and mitigating risk.

The latest version of IBM SPSS Statistics software and its integrated family of products was showcased. These products address the entire analytical process, from planning to data collection to analysis, reporting and deployment.

The new enhancements in IBM SPSS Statistics ensure that the most advanced analytics techniques are available to a broader group of business users, statisticians, analysts and researchers.

Making it easier to access and manage big data, set up and perform analyses, and share results across the organisation, IBM SPSS Statistics now includes simulation modelling, advanced techniques for big data, and improved integration.

IBM SPSS Statistics now makes working with data easier, more scalable and ensures optimal performance when working with multiple predictors. By introducing a data file comparison tool, users now have the ability to compare datasets or data files to identify any discrepancies and ensure that the data values and records are compatible.