Launched last Friday at the Gasan Zammit showroom in Mrieħel, Ford’s new Fiesta is redefining the small car with a projected best 40 mpg-plus fuel economy rating with the available 1.0-litre Ecoboost® engine, a brand new look, and special features and technology that make it a fun-to-drive car.

“Our goal with this Fiesta was to take a car that was already a leader in fuel efficiency, performance, connectivity and personality, and make it even better,” said Mark Fields, Ford president of The Americas.

This landmark engine, already selected for both the Popular Mechanics 2012 Breakthrough Award and Engine Technology International’s International Engine of the Year Award in Europe, is expected to deliver more than 40 mpg.

With that, Fiesta is projected to be the most fuel-efficient, non-hybrid subcompact in America, and stands as a shining example of Ford’s commitment to provide consumers with the most fuel-efficient cars, SUVs and trucks.

While the diminutive size of the 1.0-litre Ecoboost saves cash at the petrol station, it doesn’t hold anything back on the road. At 123 bhp for each litre of engine displacement (the engine’s size), the 1.0-litre engine delivers more power for its size than a Lamborghini Aventador (at 108 bhp/l).

Ecoboost is fundamental to Ford’s strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. Ecoboost engines deliver fuel economy gains of up to 20 per cent and reduction of CO2 emissions of up to 15 per cent, compared with larger, less-efficient engines. Ford’s leadership with Ecoboost has resulted in more than 125 patents on the technology. Currently, more than 500,000 vehicles have this engine, and by 2013 more than 1.3 million will have it.

In addition to its new Ecoboost engine, Fiesta boasts a best-in-class suite of technologies and features that give drivers the perfect blend of a connected world and an untethered driving experience.

Proving to be every bit as creative as its owner, the new Fiesta will offer custom exterior design graphics and attractive new colour options.

The redesigned exterior boasts a sporty new grille that reflects the new face of Ford.

Inside, things are just as expressive. Fiesta also offers standard safety features such as:

• AdvanceTrac® with Electronic Stability Control
• Dual-stage first-row airbags
• Driver knee airbag
• Side-impact airbags
• Side-curtain airbags
• Four-wheel anti-lock braking system
• LATCH (Lower Anchors and Tethers for Children)
• Tire Pressure Monitoring System
• Child-safety rear locks
• Anti-theft engine immobiliser
• Improved side-impact safety capabilities .

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