Joseph Calleja is appointed Air Malta brand ambassador
Video: Matthew Mirabelli
Air Malta has appointed tenor Joseph Calleja as its brand ambassador.
The announcement was made at a press conference this afternoon.
Air Malta CEO Peter Davies said Joseph Calleja's reputation as an international performer made him one of the best ambassadors the airline could have to promote itself and Malta.
He said this was another milestone to not only promote its new brand identity, but also to promote Malta overseas.
Philip Saunders, the airline's chief commercial officer, said that he was thrilled by this partnership.
"Air Malta also aspires to become the ambassador of the very best that Malta can offer."
Joseph Calleja will be promoting the brand in a number of ways that are being explored, Mr Saunders said.
He said the airline was moving away from traditional advertising.
The partnership agreement was signed between Air Malta and NnG Promotions, local representatives of Joseph Calleja.
In his comments, Mr Calleja said that he was looking forward to be the airline's brand ambassador, through which he could also promote his country's heritage.
He said he felt at home as soon as he stepped on an Air Malta aircraft.
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14 Comments
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Alessandro Condorado
Feb 7th, 18:09
Congratulations to Joseph Calleja who I came to know that he is also a former Lasallian
Betty Berry
Feb 7th, 17:41
What a perfect choice - there could be no better ambassador to represent a revamped Air Malta. Joseph has a huge following in the UK and throughout the operatic world. Anybody who saw him perform at the Last night of the Proms will know how proud he is to be Maltese and he is not afraid to show it. He has a great sense of humour too, an invaluable asset for any ambassador. A clever move AM CEO!
Ms Xixi Caruana
Feb 7th, 17:17
Prosit !! By far the best choice to represent our airline... So proud. Thanks and Well done Air Malta.
GL Calleja
Feb 7th, 16:38
Air Malta CEO Peter Davies is no CUC.He picked the best thing going for Malta right now. Maybe you know Maltese politics after all.I am a huge fan of Joseph Calleja but pardon the expression,using him as a pawn in your ad scheme is unthinkable, or maybe not. Mr Calleja is the Ambassador for all Maltese and not for just Air Malta. You could have advertise for AM but making him Ambassador? Pathetic
Anthony Scicluna
Feb 7th, 17:05
My, my, why do you have to criticise so aggressively and roughly? Isn't an advert for Air Malta and an advert for Malta? Isn't tenor Calleja a symbol that we can produce virtuosos? Or does your xenophobia blind you to the good that comes out from cooperation? Such contemptuous utterances on your part reflect only one thing.
GL Calleja
Feb 7th, 19:25
Believe me I have the utmost respect for Mr Calleja and Iike everybody else appreciate his vast talent but I don't think he should be merchandised and sold to the highest bidder. He is already the Maltese Ambassador for the Maltese people. I think you are misundertanding my point altogether
Michael Bonello
Feb 7th, 16:36
For me he is the "Best of the Best"
I wish you Joseph Calleja the best of luck to you and Air Malta
Paul Smith
Feb 7th, 16:34
For the UK Market he could do a Go Compare advert for Air Malta
Ray Abela
Feb 7th, 19:11
Right you are Paul! AM needs to get its act together, service and price wise and a genuine wish to return to it's former glory. Rebranding MUST include the service that most Maltese and foreign patrons got accustomed to and comfortable with d service AIR MALTA used to offer. BTW how are you? We met at the now DEFUNKED Jerma Palace. Me working nts and you putting up with my nocturnal IT problems!
Nicholas Magro
Feb 7th, 16:20
U dan bis Sahha tal Partit Laburista li kien hu li welled din il-kumpanija prestigjuza.
Good Luck Joseph Calleja and would be very happy to see you in this project.
We are proud of both of you: Air Malta and Joseph Calleja.
Adrian Cardona
Feb 7th, 17:36
groan!
Mr Richard Bonello
Feb 7th, 21:40
But WHY do small minded people have to drag politics into everything in these Islands? Joseph Calleja is what he is because he is using his talents to the best of his ability - full stop. Keep it up and above all keep smiling:)
sammy cassar
Feb 8th, 00:04
u zguuuuuuur! tghid mhux hekk!! Ara tghidx li Joseph Muscat skoprieh lil Joseph Calleja...... Prosit Joseph...... Calleja that is!
Mrs Louise Calleja
Feb 7th, 16:20
PROSIT - you couldn't have chosen a better man to represent you and Malta!
Please choose the reason of your report below: