Joseph Calleja is appointed Air Malta brand ambassador
Air Malta has appointed tenor Joseph Calleja as its brand ambassador.
The announcement was made at a press conference this afternoon.
Air Malta CEO Peter Davies said Joseph Calleja's reputation as an international performer made him one of the best ambassadors the airline could have to promote itself and Malta.
He said this was another milestone to not only promote its new brand identity, but also to promote Malta overseas.
Philip Saunders, the airline's chief commercial officer, said that he was thrilled by this partnership.
"Air Malta also aspires to become the ambassador of the very best that Malta can offer."
Joseph Calleja will be promoting the brand in a number of ways that are being explored, Mr Saunders said.
He said the airline was moving away from traditional advertising.
The partnership agreement was signed between Air Malta and NnG Promotions, local representatives of Joseph Calleja.
In his comments, Mr Calleja said that he was looking forward to be the airline's brand ambassador, through which he could also promote his country's heritage.
He said he felt at home as soon as he stepped on an Air Malta aircraft.