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Virgin Megastore France to declare itself insolvent

A logo is seen next to the entrance of the Virgin Megastore at the Champs Elysees in Paris. Photo: Reuters

A logo is seen next to the entrance of the Virgin Megastore at the Champs Elysees in Paris. Photo: Reuters

Books-to-music retailer Virgin Megastore’s French operation plans to declare itself insolvent this week, the latest victim of an industry-wide slump in CD and DVD sales as consumers download more film and music online.

The plan comes as high street woes intensify in the eurozone’s second-biggest economy, where the jobless rate is close to a 15-year high and where shoppers are reining in spending.

Virgin Megastore France, which employs 1,000 people, will unveil a plan to file for payments suspension at a meeting of staff representatives today, a company spokeswoman said.

The French division has been in the red throughout the past four years and piled up an estimated debt of €22 million.

Filing to suspend payments is the first step towards a court-ordered company restructuring in France.

Virgin France, which is no longer in the hands of billionaire founder Richard Branson, is not the only music retailer suffering from the industry slump.

Virgin France is currently owned by private equity firm Butler Capital Partners, which bought a majority stake in 2007 from French media-to-aerospace group Lagardere which had bought the chain from Branson in 2001.

The group, which operates 26 Virgin-branded stores in France, including a flagship operation on the Champs-Elysees in Paris, generates sales of nearly €300 million.

High rental costs in high-profile locations in city centres and falling CD and DVD sales amid competition from rising film and music downloads, as well as a recent drop in book sales, were mostly to blame for the group’s financial problems, the spokeswoman said.

Workers at the Champs-Elysees store, which opened in 1988, went on strike on December 29 to protest against plans by management to terminate the lease at the high-profile premises.

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