Models pose next to LG Electronics’ organic light-emitting diode (OLED) television in Seoul yesterday. LG Electronics started taking orders yesterday for OLED televisions, hoping to take the initiative over its rival Samsung in the next-generation technology. OLED is more energy efficient and offers higher contrast images than LCD. It is so thin that future mobile devices will be unbreakable and will be able to be folded or rolled like paper. LG, the world’s number two TV manufacturer, said it would start delivery of the new TVs from early February, with plans to display them at 1,400 retail outlets in South Korea.

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