Hugh Hefner is celebrating the new year as a married man once again.

The 86-year-old Playboy magazine founder exchanged vows with his "runaway bride", Crystal Harris, at a private Playboy Mansion ceremony on New Year's Eve.

Ms Harris, a 26-year-old "Playmate of the Month" in 2009, broke off a previous engagement to Hefner just before they were to be married in 2011.

Playboy said today that the couple celebrated at a New Year's Eve party at the mansion with guests including comic Jon Lovitz, Gene Simmons of rock band Kiss and baseball star Evan Longoria.

The bride wore a strapless gown in soft pink, Hefner a black tux.

Hefner has been married twice before but lived the single life between 1959 and 1989.

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