Air Malta has plans for a complete overhaul of its Flypass Frequent Flyer programme.
The new scheme is earmarked to be launched next summer. Flypass members will be provided with more information in advance of the changes to assure a smooth transfer of their account balances from the current system to the new one.
The airline will be issuing a request for proposals (RFP) for the design and management of a new customer loyalty platform. The RFP aims to take advantage of new technological improvements available on the market.