Air Malta’s ‘Gangnam Style’
A screengrab from the You Tube video shows ‘passengers’ lifting up placards for the song’s chorus.
Air Malta showed its sense of humour yesterday with its version of the ‘Gangnam Style’ music video that took the internet by storm this year.
In Air Malta’s video, the attractive cabin crew dancein the aisle while passengers join in the fun from their seats, at times raising red placards with the chorus “hey”. The dance begins after several mobile phones begin to ring and the video ends with a warning from the captain to turn off all phones.
Marketed as a public service announcement, the video ends with this word of advice: “Please turn off your phones in flight... because anything could happen.”
The video was posted on Air Malta’s Facebook page and was shared more than 500 times, though some criticised the airline for jumping on the Gangnam bandwagon a bit late in the year.
The song, by South Korean musician PSY, was released in July and quickly became the most viewed clip of all time on video-sharing website You Tube, with almost one billion views.
Air Malta’s video was unveiled on the same day that You Tube celebrated ‘Gangnam Style’ in its review of the year’s biggest videos and events.
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David Pullicino
Dec 19th 2012, 16:14
Oh dear Oh dear ,.. No doubt an idea originating from Air New Zealands book!
Andrew Holland
Dec 19th 2012, 13:07
I can honestly say I've never seen any of these hostesses on any Air Malta flight i've ever been on. Like that people are in overhead compartments, for goodness sake don't let anyone from Ryanair see this, it will give them ideas for how to cram more people on their planes!!
L Camilleri
Dec 19th 2012, 12:14
Good marketing!! Maybe the tech people can come up with a way to allow you to leave your phone ON during flights especially for the people who travel for business and work. I believe some airlines allow in flight phone use already....
Pauline Peterson
Dec 19th 2012, 13:11
That song is so irritating. Please don't keep it alive. Let it die a natural death.
Robert Cassar
Dec 19th 2012, 11:46
Brilliant, since the restructuring Air MALTA made an amazing improvement in all senses
Well done to all
Charles Azzopardi
Dec 19th 2012, 11:22
Marketing of today. Catching. Would show it during flights. Well done.
E Schembri
Dec 19th 2012, 11:10
Its a bit old now.
Tatiana Heraghty
Dec 19th 2012, 10:09
Excellent marketing.
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