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Franks Perfumery has launched a new advertising campaign called Life’s a Game that embodies the essence of Franks as one of the largest retailers of fragrances and cosmetics in Malta, as well as housing top wines and spirits within the Wine Boutique.
The modern and artistic design, depicts a King, Queen and Joker set on individual playing cards. Each playing card shows a duplicate image with the Queen seen holding a bottle of perfume on one hand, while powdering her face in the mirror image.
The King is shown spraying cologne and shaving, whereas the Joker is seen smoking a cigar and drinking a glass of red wine, to represent the Wine Boutique.
The campaign features models Dyan Azzopardi as the Joker, Jean Marc Fenech as the King and Orsika Suveg as the Queen.