Nestlé Fitness new look

Nestlé has unveiled new packaging designs and visual identity for its Nestlé Fitness brands.

The new design spans the complete line-up of Nestlé Fitness cereals, including Fitness Original, Fitness Fruit, Fitness Chocolate, Fitness Dark Chocolate, Fitness Honey Almond and Fitness Yoghurt.

The new design has also been applied to the cereal bar packs.

“Through this rebranding exercise, we are trying to improve our pack communication trends that reflect the quality of the products and their taste,” said Alfred Borg, corporate communications manager at Nestlé Malta.


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