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Vodafone brings Lewis Hamilton to Malta

Balesh Sharma launches the Raise Your Game initiative last week.

Balesh Sharma launches the Raise Your Game initiative last week.

Vodafone McLaren Mercedes driver Lewis Hamilton will be in Malta on December 9 as part of Vodafone’s latest initiative themed Raise Your Game.

During a day of events, Hamilton is expected to attend the Paqpaqli għall-Istrina charity car show, where he will be driving laps with his MP4-26.

A lucky fan will be able to join Hamilton on a lap in a Mercedes sportscar.

Vodafone Malta chief executive Balesh Sharma explained the Raise Your Game philosophy was ingrained in the way the company acted. It believed in touching the lives of the people of the community it worked in.

“Vodafone has come up with an initiative that goes beyond the commercial parameters. This is a once-in-a-lifetime opportunity. It is an initiative that endorses the attitude that we can all do better. This outlook to life has never been the exclusive characteristic of racing car drivers or Olympic athletes or world famous musicians. It’s in all of us,” Mr Sharma said.

Vodafone has teamed up with Mercedes, PBS and Allied Group to hold events people can enjoy and benefit from.

Auto Sales director Bernardette Bonnici Kind said having the Vodafone Mercedes McLaren F1 car on display at the Mercedes-Benz showroom will be a treat to the numerous F1 followers and owners of Mercedes-Benz cars.

PBS chief executive Anton Attard explained the Raise Your Game TV commercial featuring Hamilton will be exclusively aired on TVM, enabling the Maltese public to be inspired by the concept and to urge people to attend Paqpaqli għall-Istrina.

Allied Group executive director Adrian Hillman said The Times and Vodafone are launching a competition giving a reader of The Times or The Sunday Times the chance to win a ‘Hot Lap’ with Hamilton. The competition starts today and all information will be available in The Times, The Sunday Times and on timesofmalta.com.

Vodafone is also working closely with established names such as Tenishia, the production team behind Venere, Paqpaqli għall-Istrina, the Foundation for Information Technology Accessibility and KDH Educational Workshops to hold events involving creativity with children, music, sports, fashion and the community.

Updates will be posted to vodafone.com.mt/Raiseyourgame or to Vodafone Malta’s Facebook page.

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