Emirates and Tourism Australia have signed a global marketing agreement aimed at using the world’s largest international passenger airline’s growing network to boost tourism from Europe and New Zealand.
The arrangement will feature joint marketing on traditional and digital media platforms as well as event and sponsorship activities.
“Emirates’ AUS$14.3 (€11.4) million partnership with Tourism Australia takes the airline’s investment in ‘destination Australia’ to the next level. This is the largest investment Emirates has ever made with a global tourism body,” said Emirates’ Salem Obaidalla.
Emirates currently operates 70 flights per week to Australia via its Dubai hub: 21 services to Sydney; 21 to Melbourne; 14 to Brisbane and 14 to Perth. This is planned to grow to 84 weekly by early 2013.
Emirates operates flights on a daily schedule from Malta to Dubai via Larnaca, Cyprus.