On Thursday, October 25, Icon will be launching an e-marketing training package at Hotel Phoenicia in Floriana.

The package, which is divided into three separate training courses, is mainly aimed towards marketers, business executives, digital media executives and entrepreneurs who are in charge of marketing decisions and who oversee and handle online strategy and decision-making tools.

Three different topics will be tackled in separate workshops: mobile marketing as a new channel on Thursday, October 25, social media and driving revenue on Thursday, November 1, and a SEO and PPC crash course on Thursday, November 8.

Presented by Dr Gege Gatt and Daniela Grech, both professionals with a wealth of experience in digital marketing, the workshops will focus on key and engaging topics such as revenue generation via social media, communication and customer feedback, a comparison between top competing platforms, using SEO to improve a website’s visibility and the benefits of a PPC campaign.

Networking coffee breaks are included in the price. Each workshop costs €99 or €250 (exc. VAT) if all three workshops are booked together.

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