Icon is launching an e-marketing training package on October 25 at the Hotel Phoenicia, Floriana.

Split into three training courses, the package is mainly aimed at marketers, business executives, digital media executives and entrepreneurs in charge of marketing decisions and who oversee and handle online strategy and decision-making tools.

The three workshops feature Mobile Marketing as a New Channel on October 25; Social Media and Driving Revenue on November 1; and SEO and PPC Crash Course on November 8.

Gege Gatt and Daniela Grech will discuss key topics such as revenue generation via social media, communication and customer feedback, a comparison between competing platforms, SEO to improve sites’ visibility and benefits of a PPC campaign.

Each workshop costs €99; the fee is €250 for all three workshops booked together.

www.icon.com.mt

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