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Air Malta to launch bingo on Facebook

Air Malta will be launching an online bingo game on its Facebook page, through which fans can win flights, Air Malta limited edition T-shirts and other merchandise.

It was reacting to a recent article on Maltastar which suggested that the airline was to start offering bingo onboard its flights.

Asked whether this was the case, the airline said that following Maltastar’s article, with which it was "very amused", and knowing that bingo was very popular, it had decided to launch the game on Facebook.

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Conrad Costa

Oct 6th 2012, 10:43

hahahahaha rolling on the floor laughing hahahahahaha. good job i have yet to eat my breakfast

godwin difesa

Oct 5th 2012, 19:08

I agree with you 100% it is the worst air line web site in the world.The new look of the aircraft is really nice
and attractive but please invest few more thousands of euros in a modern web site for who like to make use of our airline please it is not so difficult as there are many companies in Malta who specializes in computer programs.

Conrad Costa

Oct 6th 2012, 10:49

@Godwin difesa:
in my days at college, we were advised never to say: 'the worst, for sure, definitely' etc because that implies you know the whole market. And, let's face it - it obviously is not the case.

have a look at: http://www.turkmenistanairlines.com/

of course, should we all not strive to be better, but the worst website? possibly not my friend

C. Bonnici

Oct 5th 2012, 17:52

@ Amanda Scott, it is true that Social Networking is proliferating. I think that Air Malta's involvement in that, is simply great. The problem is not that Airmalta has been establishing an online SNS presence, and indeed, a very successful one so far. The problem would be if Air Malta would delve deeper into mixing on-line gaming (for some reason or another) with anything Air Malta is about. This is not a professional opinion. It is my personal perspective, as I'm generally against gambling, and as I'm going as far as interpreting Air Malta's move as a first move towards a direction which I's feel, should and could be avoided. From a professional perspective, I'd urge to do a PR exercise to find out whether many others would feel like I do about the matter.

Instead of Bingo, Air Malta could easily come up with more constructive ways of giving away flights. E.g. encouraging young people to engage in educational, voluntary, and/or creative works, and so on... In general, then, what I'm selling here is a stir away from gambling, towards more righteous values... And for some reason, I'm sure Air Malta would understand.

Amanda Scott

Oct 5th 2012, 19:10

Mr Bonnici. see your point and I agree with you. Maybe instead of Bingo they could have opted for a more basic game. I know there is a local website which organize online tournaments with various games for businesses, if im not wrong it's www.play.com.mt , so yes there are other options as you stated.

As for Air Malta going into gambling, that's an area which air malta doesn't want to go. It's not their niche and they would do better in investing the money into promotions for flights.

C. Bonnici

Oct 5th 2012, 19:28

@ Amanda: I agree. Perhaps a different game would be more appropriate than bingo. At least, one requiring the person to do something... Bingo is also an insult to one's intelligence...

Bernard Pollacco

Oct 5th 2012, 16:49

xemm hammallagni ?

Conrad Costa

Oct 5th 2012, 16:34

are you for real? what would you do, organise a bingo game at the airport building?

Kate Micallef

Oct 5th 2012, 16:47

Mr. Camilleri, the so called as you name it discrimination happens all the time. I for instance do not buy the daily newspapers therefore with your theory I am also a victim of discrimination as many offers and competitions are posted on the traditional newspapers. I wish to point out that according to the latest census the vast majority of the Maltese people have computer with Internet access at home. However, we must also take into consideration the minority groups I.e those who do not possess a pc and Internet at home. Not because they lack such competitions but in today's e-technological era one needs to be equipped with such technologies. Especially for the young and mid aged population, who are witnessing the importance of such technology.

M Cassar

Oct 5th 2012, 16:48

I totally agree. You should fight this discrimination at the European Court. of Human Rights!

Bernard Pollacco

Oct 5th 2012, 16:49

as if people don't have internet

paul camilleri

Oct 5th 2012, 17:59

@ Ms ate Micallef

by writing here you cannot claim discrimination as you are reading the news paper on line. however this is also because you choose not to buy every news paper on the market to compete in a competition.

while as some clever brains stated in a reply that everyone has access to the internet, this is not true for starters old age pensioners do not have access. people in Hospital can gain access at a very expensive cost, some people at home while they can afford a internet connection may be hard up to buy a computer and then there are people who do not like face book as well as people that simply do not wish to have internet at home because they are sitting 8 hours a day 5 days a week in front of one.
therefore i would suggest that air malta have these bingo cards delivered in groups to postal addresses and in a similar fashion send out a set of 5 numbers every month

C. Bonnici

Oct 5th 2012, 19:20

@ Paul Camilleri, I see some point in your argument, especially since Air Malta is a public company. But well, unfortunately we're living in a real and practical world. One can't achieve a perfect balance between all stakeholders. I think it is the Government's responsibility to encourage everyone to obtain access to the internet, not Air Malta's. Those with no Facebook accounts, and those with no internet access, are missing not just on Air Malta's offers, but on so many other things...

Also, consider, that if Air Malta sends bingo cards to all, at home, then those of us who have access to the internet would get a bigger chance to win, and this would of course constitute bias.... Moreover, if it would then be argued that Air Malta should, therefore, conduct all offers off-line, then it would be the case that Air Malta would be missing on its competitors, and that it would be sacrificing a lot, for the few... So, whichever you see this, there will always be some bias.

Conrad Costa

Oct 5th 2012, 19:24

discrimination implies you are actively excluded from the promotion. example: i choose not to use facebook for whatever reason. i therefore do not participate in the bingo competition in question. i am free however, to create a FB account if i chose to. if air malta decided to exclude people from participating in the competition because of gender, orientation, political view, age or whatever then THAT is discrimination.

Ramon Mangion

Oct 5th 2012, 15:53

In most cases people take friends and/or family with them so from one free flight they will get others :)

Mr Zeppi Borg

Oct 5th 2012, 15:55

C.Sammut every company in the world sometimes gives away something for free. It would cost nothing to airmalta but the person participating can pay for the ticket if he/she loose the game.... so please leave it to the experts.. I am not an airmalta fanatic but this is just something that the general public would like....

Darren Attard Bonnici

Oct 5th 2012, 15:56

what ... you have been living under a rock for the past 5 years? ... facebook has become one of the most solid marketing tool on the planet following TV and Radio...

Joseph Camilleri

Oct 5th 2012, 16:00

That's called advertising.

C. Sammut

Oct 5th 2012, 16:14

and how many of you have actually bought a flight because of similar adverts?

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