Battle of the... spoof billboards
Online satirists target parties
The Labour Party may be patting itself on the back for its quick-witted response to PN’s “Labour Won’t Work” billboards but those handy at photo editing are getting even more laughs online.
Billboard parodying – a trend seen during the divorce referendum campaign – is back with a vengeance, taking inspiration from the fast-paced billboard war being played out on the streets.
The unemployment line portrayed in the PN’s billboard has already been turned into a queue of Lidl customers waiting to get their hands on cheap barbecues and a crowd of clubbers waiting to enter iconic former Paceville nightclub Axis, with the tagline “Dak kien żmien” (Those were the days).
Others have pointed out an unemployment line in Malta would be more likely to resemble the epic stampede in Walt Disney’s The Lion King than the orderly one depicted by the PN.
The fact that the PN’s billboard was a rehash of the 1979 campaign by Margaret Thatcher was not lost on the online community, with one spoof pinning the blame on PN’s whip David Agius, who has a reputation for plagiarism.
Labour had reacted to the PN by erecting billboards about the long queues related to government services such as planning permits, medical operations and buses. But even though these have gone down well with many Labour supporters, they have not managed to escape the comical wrath of online commentators.
Labour’s queues have been transformed into masses of people led by outspoken Labour MP Adrian Vassallo waiting to hear some proposals from the Opposition.
Another spoof shows Labour Leader Joseph Muscat at the head of the queue waiting, for four years, to finally become Prime Minister.
Meanwhile, some satirists have already become bored by the battle of the billboards (a condition that has already been referred to as “bill-bored”), reflecting their apathy in their “memes”, as such online parodies are now called.
One PN billboard has been edited to portray a long line of people who will not be voting at the next general election.
Meanwhile, blogger Jacques René Zammit pointed out that, while Labour accuses the government of being “void” (gvern baħħ), the PN accuses Labour of having zero proposals.
His image is captioned: “We could have tried to sell ideas and policy but we decided that playground politics would do just fine... PL PN: wooing the intelligent vote since 1964.”