The Labour Party yesterday unveiled seven new billboards cheekily using the Nationalists’ first roadside promotional campaign theme unveiled barely 24 hours earlier.

The PL’s billboards hit back using the PN’s theme of ‘Labour Won’t Work’, which depicted people waiting and queuing for jobs.

Instead, Labour focused on issues which it claimed have been irritating the public – hospital waiting lists, the long-promised reduction in income tax and the wait for an Arriva bus to show up, among others.

The PN’s message, launched on Friday, was borrowed from a billboard used in the UK three decades ago to show that a Labour government would send the country 30 years back in time. It also aims to reflect that the Nationalist government created 20,000 jobs.

Labour’s campaign team wasted no time and by yesterday morning it printed posters using similar visuals of people queuing.

The messages state: ‘I’ve been waiting for the bus for an hour’; ‘I’ve been waiting in the hospital corridors for 48 hours’; ‘I’ve been waiting for a reduction in income tax since 2008’; ‘I’ve been waiting for a Mepa permit for three years’; ‘I’ve been waiting four years for an operation’; ‘I’ve been years waiting for a facilitator for my daughter’; and ‘I’ve been waiting for one of the 7,000 Smart City jobs for five years’.

In a statement, the Nationalist Party said Labour’s new billboards confirm the party is panicking and has accepted that unemployment will rise under a Labour government.

“None of their billboards addressed this central and most important reality – Labour is unable to address job creation,” the PN said.

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