Friendly play

Zynga, one of the leaders in social mobile gaming, has recently launched a social lobby for players to meet and play across all social networks and platforms, broadly called the Zynga With Friends network.

Key features of this platform include activity feeds, a new chat interface, multiplayer, leaderboards, and a variety of other additions designed to unify the company’s titles.

This means that users will be able to play with people from iOS and Android devices while on Facebook. Zynga With Friends profiles will also carry across all of its games and share all of your user data back and forth so you can see things like who won the last game.

Meanwhile, the social stream of gaming activity, which already appears on Zynga.com, will now appear across its games. So will chat, including group chat and a multiplayer interface in some games that will let more than two people play at once.

Zynga also has some other stats to share. Its version of the news feed has already created 100 million connections between people, adding up to 250 million clicks per day.

A technology enthusiast who has his own blog at www.itnewsblog.com.